Designing the website
With growing technology and high competitions in every other filed, creating and maintaining a website is considered to be crucial. Designing the website is the key factor to attract the audience and build the reputation. Perfectly designed website can let the users explore your website and come back again to know or purchase more. With wordpress CMS designing and customizing the website can be made easier for the webmasters or website owners. The wordpress brings in numerous pre-built premium templates, templates, designs, and formats for every single layout of the website.
As Smartphone usage has been increasing day to day, the users prefer the mobile version of the websites. The website owners tend to develop responsive websites for the convenience of their users. The wordpress allows the webmasters to design and develop responsive websites, here the websites gets configures according to the mode of usage whether its mobile phones or web browser.
Setting the themes
Wordpress provides various themes to the webmasters for designing their web pages in a better manner. These themes will not disturb the core code or the content in the site rather it will change the look of the website. A standard them should be set up for the website using PHP, valid HTML(HyperText Markup Language), and Cascading Style Sheets (CSS). The themes can be modified through settings and "Appearance" administration tool.
Customization of themes
It can be classified in to two types one is free and another is premium. Users can find the free theme in the WordPress theme directory and select the theme which will suit their website and make it more attractive. Usually the webmasters select a standard theme for the entire page and some prefer different themes for different pages. The premium theme has to be purchased from the marketplaces and individual WordPress developers. The webmasters can also create their own theme according to their interest and ideas. The free theme customized by the WordPress developers has become a trendy basis for new themes.
Managing different media
Content alone can never make a website stronger, it should provide videos, audios, images and graphics to make the website look attractive and worthy. The Wordpress does not only work on the content but also handles the videos, images, audio and graphic. The webmaster has to create a unique URL for the sources. This will make the users explore the website for longer duration.
The wordpress does not necessarily need HTML or any other coding to design or perform various functionalities. The webmasters can use plugins to customize their pages; this will help the website to stand in the top SEO ranks. The perfect setup process will make your website look more attractive and interesting and it will let you to customize your pages in an effective manner. The WordPress CMS will let your page and content to rank top on the search engines by the SEO plugins. This is done using the premium SEO plugins and this will attract the Google bot and many other search engines.
Communication with the users
Usually the users comment on the various works posted on the website and they would also like to know more about the brand and the service which might have not been provided on the website. So, the users will like to get a reply from the webmasters for their comments and the queries. Unlike other website the wordpress based websites allow the webmasters to communicate with the users in an easier manner. They will no longer be restricted to have outbound communication with your users.
By communicating with the users the web masters will know the opinions, complaints and the suggestion of the visitors. With extreme functionality of WordPress CMS you can update and create the content based on the user’s interest. This will make the users enjoy your website and learn more about it, this will enhance the brand authority.
The disadvantages of the wordpress
Though the wordpress CMS can be used by any person who does not know the coding language, he/she should be aware of the basics to develop a better website. It requires several plugins and themes to make the website stronger. The more plugins you use, the more likely it is for you to encounter more compatibility problems. Use of multiple plugins can make website heavy to load and slow. The website has to be timely updated not only with the content but also with the theme and designs. The person with the HTML, PHP or CSS coding knowledge can work on the website updates smoothly and if the person encounters the website without any coding knowledge can cause lot of damages to the website.
If you are the web developer or the person with web designing knowledge you can create and develop your own themes and use the right plugins. For the person without the HTML knowledge the updation might cost higher as he/she cannot use the basic themes provided by the wordpress. These themes will be repeatedly used by many other websites and it will make your website look dull or boring for the users. In order to make the website interesting and to update the web site the webmaster has to purchase the themes which will be quite expensive.