OPENCART E-COMMERCE DEVELOPMENT COMPANY IN CHENNAI

The script architecture is completely based on the MVC (Model-View-Controller). The programmers can edit or modify the script with the MVC model used in the script. Any person without the programming knowledge can work with templates as it provides a clear structure of graphics templates.

Cost-Effective web development application

OpenCart is always preferred by the web owners as CMS platform for its easy installation and set up. The web developer can install OpenCart without spending a penny on it and it is a CMS application which runs smoothly without any errors. As it is open source application working on it will not cost the business owner and it is highly useful for small or medium e-store owners who cannot or do not want to spend much on the websites before knowing the development of their business. Most of the e-stores do not hesitate to hire web developer to work on this application as it is programmed in PHP language which can be written easily by web developers. So, the owners need not have to pay much for helping them in customization and programming of the website.

Programming the website

OpenCart can also be handled easily with any person who does not have any programming knowledge. If the web owners do not want to spend on the web developers they can work on their own website by adding, editing or deleting the information on your website. The user can add images, descriptions, tags, categories and he can also work on the configuration of the website. Most importantly he/she can add all available payment options for their customer for providing best service through their website, but, this might also lead to great damage to your website if it does not handle or programmed in a proper manner. The website might lose it data or run slowly, the web owners without the knowledge of the application will face difficulties to sort the technical issues in their website. So, it is always safe to keep in touch with a technical expert for handling critical website issues.

Working on Templates

It is an effective E-commerce platform as it has all special features, functionalities and templates in-built in it. The web master can change the templates as per his/her wish or as per the website requirement through the templates available in the OpenCart platform. The built-in template systems allow the user to change the templates to enhance the website. Apart from this the web owners need not have to feel stressed for spending on the custom addons and template development as it is very much cost effective compared to any other application.

17 different languages

While setting up an e-store the major difficulty faced by the web owners are the language barrier between the merchants and the customers. The website should be programmed in such a manner that it should be available for the customers in their preferred languages. This will not only help the customers to understand and explore the website easily but also let the web owner to know the requirements, interests and the comments or queries of the customers. OpenCart is available in 17 different languages from around the world. The website can be easily translated depending on the customers’ preference.

Types of reports

OpenCart helps with tracking the details of the activities happening in your website, related to the sales and the customers. It has a default function which provides three different types of reports; Sales report, Product purchase report and Product view reports.

Sales Report:

It helps you calculating the sales happening in your website which involves a day, week, month and yearly sales. Every single detail will be calculated and provided to the user which will help him/her to know the growth of the business or to understand the interest of the customers in the business.

Product Purchase Report:

Every different product will have different level of reach, so understanding the product’s performance or the preference is essential. OpenCart has a special feature which helps in tracking the products sales in the website. It also lets the retailer know which product has been searched, visited or purchase highly by the customers or the visitors.

Product View Reports:

It helps the web owners track the products or services seen or searched by the visitors. This report will let the merchants or the sellers know the interest of the customers and notify them accordingly.

SEO Friendly Application

Pushing the website to the top SEO standards is essential in each and every business. Just setting up a business and trying to develop it will never help any web owners to reach their target audience; the web owners should understand the importance of SEO and work accordingly to reach their audience. URLs are the most essential means of reaching the target audience; OpenCart provides SEO friendly URLs, Meta tags and Meta descriptions to help the web owners reach their audience.

The Major Drawbacks

The issue of updating the plug-ins is quite frequent while working with the OpenCart, some of the functionalities will stop working or show error while updating the plug-in to a newer version. In spite of this issue some plug-in authors update their version but it take longer time to load or update.

The major drawback of OpenCart is unlike Magento the unoptimized version of the script will take large space which will eventually make the users to download 500KB of just CSS and JavaScript code. This might cause great discomfort among the users which might lead the client to opt for other websites. But, due to its light foot print and easier HTML codes the programmer can work faster in it and update the version even before it slows down.