MAGENTO E-COMMERCE WEB DEVELOPMENT
Magento is a strong e-commerce platform built on open source technology developed especially for the online merchants to provide them with flexible online cart system and also to work on the look and the content of the website. It helps the users in powerful marketing, search engine optimization, and catalog-management tools. It was launched during 2008 and ever since it was established it become the preferred application of the developers, leading online companies, business entrepreneurs and merchants worldwide. Magento, written in PHP, is based on Zend Framework web application and it uses EAV-based MySQL database to store data.
Mangento can be installed and used by any person as it does not involve license cost during downloading the service. The web owners need not seek help from the professionals while downloading and using the service as it can be modified and managed as per the interest and use of the merchant. Mangento is mainly used for its flexibility and customization feature which lets the users to handle the website on their own without any guidance.
The SEO ranking of the website is essential to decide the success of the website, so developing the website and managing the content is not sufficient for the website to become successful. The Magento provides user-friendly SEO engines and built-in marketing features for developing the ecommerce store profitable.
The visitors enjoy the product browsing through Magento which allows the website to provide various services to the users which includes multiple images of the products, zooming the product, availability of the product, order status, shipping charges, wishlist, and other usefull services.
In order to make the customer service efficient and useful Magento allows the customers to explore more number of activities like re-ordering the products, browsing the order history, getting notifications via email and messages, receiving RSS feed for new orders, providing discounts and coupons based on the customer’s order pattern.
The customers usually prefer a well managed and a well designed website with smooth and easy services. So, Magento allows the webmaster to create highly customized websites which has an organized catalogue browsing like layered categories, products based on the reviews and rating, recently viewed products, popular products, filter items by product tags, delivery time and availability.
Magento allows the users to securely save their address in the address book for the delivery purposes. It lets them to check the delivery status, track the order, save the products for future purchase and request for the quicker delivery of the products.
Customers prefers various mode of payments depending on their sources or interest, the website should be designed in such a way that it should help the customers pay through their convenient and desired mode of payment. Any kind of discomfort during the transaction will make the customer to lose interest in your website. So, web owners should be conscious in developing the website user friendly. Using Magento the web owners provides various payment options to the customers like PayPal, Amazon, Sage Pay Direct, Braintree, Google pay, saved credit or debit card method and cash on delivery.
The key factor which will help the website grow successfully is the SEO ranking. If your website is in the top SEO ranking it will attract the users to visit your website and explore the products and the services offered by you. Mangento provides search engine friendly URL and also auto-generates relevant key words for better website experience.
Special feature of Magento is it allows the business owner to run various businesses from one administration panel. This helps the e-stores owners with small businesses to run an effective business in a single platform.
Apart from all this the most interesting part of Magneto is the customization of the website. Unlike other web development platform it offers wide range of themes for better layouts and flawless outcome of a website. There are many Magento themes available online for web development.