LINKEDIN MARKETING & ADS IN CHENNAI
Advertising and marketing are the most crucial part of a business, regarding of the size or type of business. Letting the people know about your business will undoubtedly lead you to your targeted audience and help you in developing your business. What would be best than social media to advertise your business in order to reach your target audience?
Choosing right social media platform to promote your business should be smartly planned. People usually tend to choose Facebook when it comes to advertising the business to reach the target audience. But, it cannot be proved right all the time as people use Facebook for not just business but interacting socially. That’s where LinkedIn have set a platform the business people to advertise their business or work to socially to reach their desired audience.
As LinkedIn is especially designed for work, education and business, the users will be students, business person and some relevant officials. Creating a LinkedIn profile will help you to showcase your business in an appropriate manner. It helps in displaying your detailed information about professional interests, associations, and skills which will allow other business person, top business heads and your target audience to get a clear picture about you as a business person and your business. It has extraordinary targeting capacity by which you can feel stress free while planning your advertising strategies.
You may consider few basic steps to grow your business through LinkedIn
Creating or developing interesting content
Providing relevant and strong content to your followers will let them to spend longer durations on your website and also fetch your more audience. Never fail to update your Company’s page with articles and information of your company’s happening events or upcoming events, this can be considered as news feed. By update your page on regular basics you will be able to connect with your audience or users on daily basic.
Some of the posts and the details from other LinkedIn profile might benefit you which you can post on your page with reference and the URL. This will let your audience get addition information about their relevant search or work through your website which will in turn benefit your business.
This will not only help you to build strong connection with your audience but also let other business person or leaders to know about your interest in the relevant filed. They might like to contact you to work with you or to get connected to your work in other possible ways. Through this process you might get larger number of important contact and build your work stronger.
Plan your work systematical to create a professional appearance to your page. It will push up your and make your company highlighted in the network. Use LinkedIn publishing platform for publishing your articles, rather than publishing them some other network. Create an individual page exclusive for publishing your content and hire a team to create and publish your content.
Make your content interesting to your audience or visitors; create text, image and video content for your page. Many viewers like to watch videos rather than reading the text, so creating attractive videos are more essential. Let your brand carry an advertisement which your presence in the viewers minds. It’s always a great option to have your own YouTube channel to update the happening and upcoming events of your company or to advertise a product or service on the channel. Create videos and link them to your LinkedIn; unlike other social media platform YouTube videos can be played automatically in the news feed. This can generate a 75 percent higher share rate.
Let your employees follow your page
Employees are powerful source of reaching your target audience, adding your employees as followers can let you grow your circle. The link will get larger from one to another and many other users will know your company’s work and many might also be interested to work with you or to work for you. Encourage your employees to create a LinkedIn profile and add their designation in your company on LinkedIn. Your Company Page will then be linked from their profiles, and their profiles will in turn appear on your Company Page.
Create LinkedIn Groups-
Creating a group and adding a relevant circle will always benefit your work. Try creating a group depending on your brand or the topic related to your industry or regarding the happening topics relevant to your work. Then add people from your circle; for example, your employees, colleagues, your classmates, teachers or other business heads. Invite few of the top leaders from your filed to join your group for better exposure.
Participate in a LinkedIn Group, being an active participant in any of the groups will turn the attention of other business person on your work. This is a great way to get connect to the people who are out of your circle but they can benefit your business or work in many ways. Search a group of your interest or relevant to your business from search feature at the top of your LinkedIn homepage. Get connected to that group and become an active member, to let others outside your circle know about your work.
Create Showcase page
Create Showcase Pages on your pages, which are the pages with particular areas of your business which has to be highlighted. Not everyone will be interested in the entire page created by you or the entire work you do. So, it is always a better option to create a subcategorized group to make the page more relevant to the target audience. Most of the users will not follow the entire page, few will become followers of particular page which will also benefit your company.
Unlike other social media platforms, LinkedIn has a special goal of business which will benefit you. It is a professional network that allows you to build credibility so advertising on LinkedIn and creating a reputation for your business is necessary if you are planning to push your business to the top.