Your ads will be advertised in Google ads platform for the users and the Google will make sure that it is placed at the top when the users search for relevant keywords. The result is totally based on CPM (cost per thousand impressions) or PPC (pay per click) or CPE (Cost-Per-Engagement).
That is you have to pay Google for campaigning your ads based on every single click on your ads by the users. These clicks matters when it comes to ranking of the website.
CPC- Cost Per Click
It is also known as Pay-per-click (PPC) it is used to drive traffic to website, here the advertisers pay the Google for each click on his/her advertisement. A single click on the ad will represent a visit by a user to view the advertiser’s brand and services offered by him/her. Every click in the website indicates the consideration of the target audience, this is the reason the advertisers pay for their ads. So, understanding the customer’s needs and paying depending on that is more important.
The formula used to calculate the CPC is,
CPM- Cost Per thousand Impressions
It is also known as Cost Per Mille, it is used for pricing web ads in which the advertiser determines his/her ads success by its click through per thousand rate. Here the advertiser pays for one thousand ad impressions i.e. the amount you pay when your ad is clicked by thousand web users
CPE- Cost-Per-Engagement
Here the advertisers pay for every engagement of the users in their ads. Engagements can be of any kind, that is if the users buys any products, if he requests for any service, asks questions, pause or mute a video and even if closes the ads. Click on the ads can happen accidently sometimes, but engaging in the ads is a positive sign of campaigning. So, few advertisers pay according to the involvement of their users in the site; some pay more and some pay very less amount.
Various factors determine the success of the ads depending on which the advertisers should pay for their ads. Understanding and working according to those factors is necessary to build strong advertisements.
The right keywords for more clicks
Keywords are more essential factor when it comes to highest SEO ranking. The wrong or irrelevant keywords will take your ads to irrelevant audience who will not be interested in your work; this will lead you to pay more for your ads for fewer clicks. Understand which keyword will match your ads best, know which will generate more clicks and then choose those keywords accordingly. It is all about adding, editing and removing the keywords till you match them right to reach your targeted audience.
Create relevant ads
You should create relevant ads to reach your targeted audience and gain more click. Your keywords should match the content you are presenting to the viewers. No searcher will like to waste his/her time in reading the content which is not relevant to the headline. Apart from creating relevant ads it should be more interesting which will allow your user to pass for sometime in your website and visit back again depending on the quality of your ads.
Google quality score
Quality is the most required factor in any work; even Google determines your SEO ranking through quality of your work. It gives you quality score which will help you to improve your website or content accordingly. If your quality score is more, try to work harder and maintain it. If it is less, then your website will not be able to reach the targeted audience. You have to be more conscious as it will push your website down in ranking.
Maintaining your users
Only by reaching your target audience you cannot make your website work successfully. You have to consider your users; they should have reason to get back to your website again and again. Try to make them more connected to you and your work, solve their queries, work for the changes they are expecting in your site, make ads interesting for them and let them prefer your brand their favorite.
The advertisement’s ranking
Google ads are the best way to push your business at extreme heights, they place your ads in front of the users based on your ads ranking. The number of users looking at your ads will gain you more click and the each click will determine your advertisements ranking. Your Ad’s rank is calculated by your maximum bid multiplied by your Quality Score.
The bidding options for Google ads
Bid amount determines your ad’s ranking position in Google, the advertiser pays maximum bid amount to gain more clicks on his/her brand ads. The bidding options has been segregated in to three different modes; CPC, CPM and CPE.
CPC- Cost Per Click
It is also known as Pay-per-click (PPC) it is used to drive traffic to website, here the advertisers pay the Google for each click on his/her advertisement. A single click on your ad will represent a visit by a user to view your brand and services offered by the advertiser. Every click in your website indicates the consideration of your target audience, this is the reason you pay for the ads. So, understanding the customer’s needs and paying depending on that is more important.
The formula used to calculate the CPC is
CPM- Cost Per thousand Impressions
It is also known as Cost Per Mille, it is used for pricing web ads in which the advertiser determines his ads success by its click through rate. Here the advertiser pays for one thousand ad impressions i.e. the amount you pay when your ad is clicked by thousand web users
CPE- Cost-Per-Engagement
Here the advertisers pay for every engagement of the users in their ads. Engagements can be of any kind, that is if the users buys any products, if he requests for any service, asks questions, pause or mute a video and even if closes the ads. Click on the ads can happen accidently sometimes, but engaging in the ads is a positive sign of campaigning. So, few advertisers pay according to the involvement of their users in the site; some pay more and some pay very less amount.
Other key factors determining the success of the ads:
Click-Through Rate (CTR)
It is a type of internet marketing which calculates the number of clicks an advertiser gets on his/her ads. It is essential for success of any ads as it determines the quality score and the worth you pay for all your ads. Through this an advertiser can understand the relevance of the keyword he has used and how it has reached his/her target audience.
Conversion Rate (CVR)
CVR is a measure of form submissions as a proportion of total visits to your landing page. This means the experiences engagement of the users in the ads.
In addition to all this Google AdWords also offers discounts to the advertisers who bring in relevant keywords to their ads and pull highest users depending on the quality of their ad’s content. Google adwords company in chennai helps the advertisers to achieve their target audience through search marketing. The advertisers should know the importance of selecting the relevant keywords and paying for the right mode.
