E-mails which are sent to the users immediately after they sign up in your website or after they got connected to your work can be considered as welcome email. These emails are sent to users or the customers to let them know about your brand, products and services offered by you. A pleasant and warming message should be sent to the users to welcome them to your website and also let them know what they can expect from your brand.
Emails are always best way to advertise your work and brand to larger audience. You can prepare a list of people based on their age, location, interests, preferences and also work. Advertisers use E-mails to send their product updates, news feeds, promotions, brand awareness and services to various users. People who are interested in your work will explore your website and can also make purchases depending on the presentation of products in your website. You can also use emails to let your target audience know about the new products launched by you or the service updates.
Product Update Email
Product updates are not so interesting like other emails, not all the users will find time to open and go through product update email. So, creating a simple yet attractive product update email is important. Make the headline and description more crisp and interesting which will make the users open the email and read it.
Ever brand wants to update their customers about their products for advertising them, so product updates usually happens in a week or a month. Don’t fill the user’s inbox with loads and loads of product update. Know and understand which brand and which product will interest the user, track the purchase made by the users and know their desired items. Depending on this factors select the products which the customer will like to read or know about. Send those product update to the customers and add a brief description for their understanding.
Newsletter emails are usually sent to the target audience or the customers to send updates of your work or website, to notify them about your product launch, for sending information regarding sales and discounts offered by you, current promotions and other details related to customer’s purchases or preferred products.
Event invitations are trickier to handle as it is important to let your users know why it is important for them to know or attend. Most of the events require paid registration so it’s important for you to let your customers know how and why their investment will benefit them. Event invitation is a way of promoting your work and letting your customers to get connected to you by your work.
Committed emails are where you send emails to selected audience who have subscribed for your email services. Every now and then you will be committed to certain users to send emails regarding your product update, events, social media activities and other service which will interest them. It is a cycling process where you have to send the emails to the customers in weekly or monthly bases.
This is the most interesting type of email where you will attach attractive and creative videos in your mail for marketing purpose. Users will not like to spend hours together watching a marketing video so make the video shorter for few seconds for few minutes. Most of the webmasters or the brand owners try creating a video advertisement for their users or customers in order to promote their work or products. In some occasion the advertisers attach the link to the mail for more clicks and subscriptions.
Internal updates are as important as other email marketing; it is sending mails to the employees. It is essential to let your employees and co-workers know about the work happening inside the organization which might benefit you when it is shared. Get your employees connected to you through regularly updates. Create awareness about the product launch, upcoming events, website updates and other works to your employees.
Press Release Email
Press release is a formal email which is usually sent by newspapers and magazines with one concept and one idea. This is particularly for marketing and promoting one specific work or product. Unlike other types of marketing press releases are sent to specific audience who are interested in your work.
Follow up E-mail
Emails are sent to various customers about the purchases they have made earlier or for the services they has recommended is important when it comes to developing any kind of work. Sending follow up emails can benefit you and your customers by letting you get connected with each other. This includes emails relating to previous purchases, order placed, recommended events and news feed about the organization. Maintaining the previous or registered customer can build your work stronger and it is the trickiest job.
Invitation emails are sent to the group of people who have already registered for your work. It is to let them know about the events which are of their interest. These emails are usually sent for promoting your brand and sales, most of the users will like to know about this type of update. Invitation email should be more professional and it should not be loaded with additional advertisements. No one will like to spend their time in reading pages of information included in the invitation so making crisp and understanding is important.
Thank You Email
Customer service is something which will let the customer know about the efforts you are taking to pay attention to them. Create a thank you email for the purchases they have made, for the registration, for the appointments they have fixed, for the efforts they have taken to complete the surveys, for showing interest in you work and for subscribing to your email services. You can also send thank you emails to the clients from who you have made purchases. This will show the quality of your work and brand.