E-COMMERCE WEBSITE DEVELOPMENT
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E COMMERCE SERVICE PROVIDER
While most people think of e-commerce as business to consumer (B2C), there are many other types of e-commerce. These include online auction sites, internet banking, online ticketing and reservations, and business to business (B2B) transactions. Recently, the growth of e-commerce has expanded to sales using mobile devices, which is commonly known as ‘m-commerce' and is simply a subset of e-commerce.
Why has eCommerce seen explosive growth over the past decade? As the internet becomes ingrained in our daily lives, acceptance of e-commerce continues to grow, and businesses are taking advantage of this.
In the early 2000's many people were skeptical about handing over their card details on online retailer. SSL certificates, encryption and reliable external payment systems such as Paypal, Worldpay, and Skrill have helped improve people's confidence in e-commerce.
Apple Infoway are experts in e commerce designing and in our company we provide the best e commerce courses at best price. To get the large no of traffic and increase your no of orders, you should have the unique and seo friendly e commerce website. Being a web development and digital marketing company we give more importance to build an ecommerce website at both way of seo and the creative thing.
KEY ADVANTAGES OF A WEBSITE FOR BUSINESS:
- Textiles Shop
- Gift Shop
- Fruits Shop
- Sea Foods
- Book Shop
- Tools Shop
- Foot Wear
FEATURES OF E COMMERCE
This e-commerce portal will enable your customers to do the following:
- Our customized E-Commerce website designing services gives you with options to update your website content yourself and it will be more user friendly.
- Amongst the few website designing companies in India We are the only company that provide exceptional, creative and quality custom E-Commerce website development at affordable prices
- Our advance inventory management and on-line stock system will allow you to have real time information about various categories of products at any given point of time.
ADVANTAGES OF E COMMERCE PORTAL:
- Faster buying/selling operations, as well as easy to find items
- Buying/selling 24/7
- No need of physical company set-ups
- Low operational costs and better quality of services
- Easy to start and manage a business
- Customers can easily select products from different providers without moving around physically
BENEFITS OF E COMMERCE
Starting an E-commerce business in the company it has never been easier to handle. Solutions such as Shopify and Woo Commerce allow even the least tech-savvy individuals to set up a store.
Gone are the days where hiring a designer and a web developer to get your e-commerce company off the ground are necessary.
Nowadays design templates and WYSIWYG systems enable people to launch an e-commerce store in a matter of minutes.
As a result, people are reaping all the benefits e-commerce stores have to offer.
Below are seven reasons why e-commerce is such an attractive option for entrepreneurs:
With a physical brick and mortar store, you're limited geographically to nearby markets Ecommerce doesn't have this limitation. Instead, you can sell this to anyone, anywhere in the world via your digital e-commerce business.
Physical businesses usually have limited hours, but an online e-commerce shop remains "open" 24 hours a day, seven days a week, and 365 days a year. This is hugely convenient for the customer and an excellent opportunity for merchants.
Ecommerce businesses have significantly lower operating costs compared to physical shops. There's no rent, no staff to hire and pay, and very little in the way of fixed operating costs. This makes e-commerce stores is extremely publish the produces competitive on price, which usually increases the market share dramatically.
Automated Inventory Management
It's far easier to automate inventory management through the use of electronic online tools and third-party vendors. This has saved e-commerce businesses billions of dollars in inventory and operating costs.
Inventory management has also become increasingly sophisticated. You can now manage your stock across multiple channels with great ease. So, you can sell and monitor your stock in your store as well as marketplaces like eBay, Amazon, Etsy or a physical shop.
Niche Market Dominance
Because of the lower operating system costs, the ability to target your ideal customer in the marketing business, as well as reaching a global audience that an e-commerce website brings, this ensures your company's profitability.
An e-commerce business owner isn't tied to any one location when running their business. As long as you have a laptop to use it without any error and an internet connection you can run your e-commerce business.
On the whole, there are two types of e-commerce merchants :
Those Selling physical products :
This is pretty self-explanatory. It's just the buying and selling of physical products via some kind of electronic medium. For example, you could be selling merchandise from any of the following niches: fashion, accessories, homeware, toys, etc.
Stores selling digital products (AKA downloadable products)
If you've ever purchased an online course, this falls under the category of ‘digital products.' As a general rule, if you have to access the product via an online member's area or if you have to download it, it's probably a ‘digital product.'
Ecommerce websites are popping up all around us. Are all of them successful? No. Most fail. Why?
In addition to all the above reasons, more often than not, the business owner doesn't put the needs of the user before their business idea.
User Experience is vital for Ecommerce :
Providing an excellent user experience is a critical feature of any successful e-commerce store. Without taking care of this one aspect, you'll face an uphill battle when it comes to driving sales.
So, how do you provide an excellent user experience? Primarily, this comes down to your website design.
If you're looking for inspiration, check out this post on great e-commerce website designs.
These examples of good e-commerce website designs should give you an idea of what elements to focus on. They should also provide pointers on how to provide a rich user experience through additional website features and functional themes.
What makes an e-commerce store successful?
What secret formula do you use to increase sales?
We teamed up with Ecommerce Design and selected 60 examples of e-commerce sites for their flawless design, fabulous customer service, and unique ideas. The majority of these stores deliver an unforgettable experience to their visitors.
Making a good first impression is vital – how many poorly designed websites did you revisit after landing on them the first time?
Take this example from gatesnfences.com, would you revisit this website? I certainly wouldn't.
In theory everything about e-commerce sounds impressive, however, like most things, there are a few challenges you'll need to overcome when launching your e-commerce on your own.
So in the interest of balance, we thought we'd present the potential pitfalls you may encounter during the infancy of your e-commerce journey.
Trust is a big word in eCommerce and comes in many different forms. Can they trust your chosen payment gateway won't fail them?
A trusted payment solution such as PayPal can help instill confidence in people visiting your website. Using a review system such as Trust pilot or registering your site as a Google trust store are just a few ways you can conquer these potential barriers.
If you aren't technologically minded and let's be honest- you don't have to be to start an online store, you may run into the following issues:
If you wanted to design a banner for your website or adjust a graphic on your website, do you have any web design experience?
If you can't fix these issues yourself, you may need to outsource. Fortunately, e-commerce solutions such as Shopify, Woo Commerce, and Big Commerce have dedicated services to help you out if these issues arise.
As the initial set up costs associated with starting an e-commerce business are so small, this makes it a saturated market. Therefore it's vitally important you do your research before you launch, and find your niche.
No physical presence: Although this is improving with time, the fact that visitors can't see or feel any of your products can be a downfall.
Offer free returns
Add high-resolution images
Show customers using your products
Include videos of your products being used
Include a very detailed description of your products
Put an FAQ section on each product page
The biggest challenge with e-commerce is getting started and achieving that all-important first sale.
To do that you may need to spend a bit of money to make some.
Some cost-effective ways to get you started, include:
Running a Google Shopping campaign
Using website pop-ups for data collection
Utilizing abandoned cart emails
Publishing an upsell/upgrade bar on your website
Giving products away to influencers for publicity
What made you to Black Milk a success in the E-commerce World?
Black Milk certainly didn't go about things conventionally. The Australian e-commerce company didn't spend a penny on Adwords, social media, television, radio; you name it.
Black Milk spent all their money on community events. Granted, Black Milk now travels the world, throwing parties and arranging photoshoots- but they started in their back garden.
Start by using websites like Meet Up to see what events are running locally. Or if you're feeling particularly brave, and creates your own!
The examples I've used above are what we'd call Business-to-Consumer (B2C). However, there are varying forms of e-commerce that may match your ideas betters.
There are six types of e-commerce. Below we've listed them and briefly explained what they all mean.
1. Business-to-Business (B2B)
Quite self-explanatory, B2B e-commerce occurs when a transaction is made between two businesses.
Successful B2B businesses include companies such as HubSpot who offer inbound marketing and sales software and Xero who provides accounting software for small to medium businesses.
2. Business-to-Consumer (B2C) :
The success stories above are all B2C e-commerce companies. This is when stores sell the products to the consumers, i.e., people like you and me.
Online retail (including dropshipping) usually works on a business to consumer model.
3. Consumer-to-Consumer (C2C) :
C2C e-commerce occurs when consumer sells directly to consumers. This has seen a particular boom over the last ten years.
Sites such as depop, gumtree and shpock have made a massive name for themselves.
eBay is still the market leader in this niche, having established themselves in 1995. They're closely followed by Etsy who was founded ten years later in 2005.
4. Consumer-to-Business (C2) :
Consumer to business models is slightly less common different in e-commerce. This materializes when a consumer sells or contributes money to a company.
Companies using crowdsourcing or a Kickstarter campaign to fund their business would fall under the bracket of C2B.
5. Business-to-Administration (B2A) :
This type of e-commerce happens when transactions are carried out online between companies and public administration.
This area tends to involve a variety of services such as social security, employment, and legal documentation.
This type of e-commerce has seen an increase in recent years due to increasing investment in e-government.
6. Consumer-to-Administration (C2A) :
Lastly, this type of e-commerce involves all transactions between individual people and public administration.
A few examples of this would be:
Education – publishing and circulating information, distance learning
Tax – Tax return forms and payments
Health – payments to health services, appointments
What is the Best Ecommerce Website Builder?
Well, put simply, they're all the rage these days for anyone wanting to launch their online shop.
However, there are a few questions and potential problems you need to consider before you select the right website builder for you.
First off, you don't want to choose an e-commerce website builder to realize one year later you're paying too much in transaction fees. Another common issue is that entrepreneurs can't handle the design tools because they're made for more experienced developers.
Therefore, dividing your e-commerce website builder shopping experience into two areas: (a) what you want to accomplish, and (b) what your own needs are is usually a good idea:
With personal needs, it all comes down to how experienced you are and how quickly you plan on scaling up. A builder with hundreds of templates is great for a beginner, but what if you'd like to get into the custom CSS, and that's not available?
The second area to evaluate is what you want to accomplish. This ties into the tools, settings, and features offered through the platform. With that, we want to take a look at the current state of e-commerce, so you get a feel for the kind of functionality you'll require.
Just selling items on your online store, limits the potential of how much money you'll make.
With inventory management software it's never been easier to manage your stock across multiple channels. Which means you can concentrate on what matters most, selling more products!
Here's a shortlist of marketplaces, you should consider using alongside your online store.
People have the assumption that eBay is purely for C2C businesses, but that's not the case.
There's a whole host of B2B and B2C transactions happening on this site. If a product isn't selling well on your website, try putting it on eBay as an auction to recuperate some money back.
There isn't an awful lot that Amazon doesn't sell now, so even if your idea for a product hasn't been done before there's a place for it on Amazon!
With around $90,000 being spent on Amazon every minute around the world you must list your products here.
Etsy is an online marketplace that's ideal for anything handmade. It specializes in vintage and unique!
Etsy has a fantastic community vibe to it and is excellent for building a good reputation as a seller.
Alibaba is a marketplace for manufacturers, suppliers, exporters, importers, buyers, wholesalers, products and trade leads
A considerable advantage is that you have access to countless suppliers who sell pretty much any product you can think of it. If you don't have an original idea and just want to start selling, then check out Alibaba.
Where Can I Source Products for My Ecommerce Business
There are tons of places to source top-quality products to sell on your e-commerce store. However, these tend to fall into one of three categories: Manufacturers, drop shippers, and wholesalers.
A manufacturer is a company who creates its merchandise and sells it to any of the following:
* Individual consumers
Traditionally, manufacturers to create and assemble the products on a larger scale companies so they're ready to distribute the products. On the whole, it doesn't matter whether you purchase goods via an e-commerce store or in a conventional brick and mortar store, the goods will have labels displaying where the merchandise was created (i.e., where the manufacturer is based).
Types of Manufacturer
There are three types of manufacturers
Made to Stock :This kind of manufacturer produces goods to be displayed in showrooms or shelves. As such, the manufacturer can usually predict the demand and therefore builds its products in advance. That way they're far less likely to run at a loss.
Made to Order :
This branch of manufacturing does precisely what it says on the tin- they produce orders as they come in. Just like the Made-to-Stock business model, the inventory is pretty easy to handle. There shouldn't be too much loss because they only create products when a specific order comes through. However, as such, customers have to wait longer for their stuff to be delivered.
Made to Assemble :
Last but not least, this is when a factory only produces the essential parts needed for the user to assemble the finished product themselves- a bit like Ikea! This is best for companies who want to fulfill customer orders quickly. However, it's a little riskier than the others because you can end up with loads of unneeded parts.
In theory, dropshipping sounds simple
All you have to do is launch your e-commerce shop and then reach out to suppliers. You then take orders from customers to which you'll pass onto the said supplier. They then ship your customer's orders directly to them.
This is a fantastic business model for entrepreneurs who don't have space or the budget to stock masses of inventory. Plus, it minimizes the overall risk. With drop shipping, you don't have to spend any money before the customer pays you- which is ideal for business owners running on a tight budget!
Out of using the services of wholesalers, drop shipping, and manufacturers- wholesalers are probably the hardest to handle. The system isn't very well structured. It's just an extensive list of random suppliers, and in some cases, they're dotted across the globe.
This means you need to do some research and find out how these wholesalers are structured.
Some of the better ones include AliExpress or Alibaba. These resources enable you to research which products are the most popular, so you're more likely to find goods your customers want to buy.
You can also do all the following with these websites:
* Filter products,
* Source product photos,
* Find detailed information about the supplier,
As you go through wholesaler directories and conduct your research, ensure all potential suppliers show a good track record of delivering their goods on time, offer a reliable point of contact, and produce top-notch products.
What Kind Of Budget Do I Need To Start an Ecommerce Business
If you don't have time to read these articles, here are a few highlights to help you kick start your venture :
* Choose the right e-commerce platform for your business
* Use responsive design
* Ensure your online presence always makes a killer first impression
* Upload top-quality product photos
* Ensure your e-commerce sites easy to navigate
* Create a USP (Unique Selling Proposition)
* Start a blog on your e-commerce store
* Create a compelling ‘About Us' page
* Optimize all your content for SEO
* Laser target your ideal audience
* Utilize live chat to improve the quality of your customer service
* Use coupon codes
* Ensure your shopping cart experience is user-friendly
* Have and execute an effective shipping strategy
* Get feedback from your customers and make necessary improvements
* Ensure your site's secure
* Use social media to boost your brand and drive traffic to your ecommerce store.
* If you're not already, have a referral program in place.