Latest SEO Updates


A Google Update, such as the Mobile Update or Phantom Update, is the term used to describe a change arousing affect how rankings are calculated by the search engine, Google. Some updates are major algorithm changes and others may be the application of filters of a restore of the data basis that an algorithm runs on. The general aim of any update is always to improve the importance and quality of the search results, with most changes attract on one or more particular features, such as an optimization to fight search engine spam or to duplicate content.

Most updates are initiated manually and rolled out for Google’s country indexes. Some updates, like the Penguin (or) Panda Update, are already part of Google’s so-called “core algorithm”. They have become so essential to the search engine that they now develop continuously and automatically, and are no longer manually updated. 

Each year, Google implements over 600 modifications and updates to its algorithms. Most of these alterations take place unnoticed and are not announced within the search engine industry.

The most significant Google Updates take place when there is an arrangement for the structure and functionality of the algorithm. These have more of a contact a Data Refresh, which does not add any new features to the core algorithm, and simply updates the data used by the algorithm. 

Organic search trustworthy for (53%) of all site traffic, paid (15%) [Study]

Organic traffic growing (seo company in chennai)

The percentage of traffic from organic search has grown in the five years Bright Edge has been, manage this research. In 2014, organic search expressed 51% of site traffic according to the company. That number advance to 53% this year with paid providing roughly 15%.

Bright Edge said the data were developing in May 2019 “from thousands of domains and tens of billions of sessions.” The company prohibits direct traffic from the study.

The document breaks out traffic data by key verticals. For B2B sites, the numbers were even larger than more general traffic circulation. 

Noticeable drop in evaluate showing in Google search results :

Numerous Google search tracking tools are all reporting a drop in the number of search results that display the evaluate rich results, the stars under the search result snippets? This should come as no miracle since Google announced an algorithm update to tighten the rules around when a review rich result is shown for a snippet earlier this week.

Mozcast : Moz is showing in its Mozcast feature tracker a 4-point drop, from 39.2% of the results showing reviews to 35.8%.

Rank Ranger : Rank Ranger is showing in its Rank Ranger characteristic detector an almost 5-point drop, from 42% of the results exhibit evaluate to 37.3%.

SEMRush Sensor : SEMRush is showing in its Sensor tool about a 4-point point drop, from 52% of the results exhibit reviews to 47.6%.

Search adds key moments for videos in search

It is live, the "in this video" timeline special in search is officially established live and works for English YouTube videos.

Find content within videos

This helps finder quickly find content within videos. When you search for things like how-to videos that have increase steps, or long videos like speeches or an information , Search will provide links to key momentary within the video, based on timestamps contribute by content creators. You’ll be able to easily scan to see whatever a video has what you’re looking for, and find the applicable section of the content. For people who use screen readers, this change also makes video content more available.”

How can my videos show this? It is not supported outside of YouTube yet, but Google opened a form to ask video creators about their interest outside of YouTube. The form is available over here. Those not on YouTube will need to markup videos using video schema and fill out that form.

Google Search Console adds Datasets to improvement reports section

Adding a new report to Google Search Console to let you see how your datasets are performing in Google Search. The new report can be found in the enhancements section under “Datasets” if, and only if, you use Datasets markup on your web pages.

What are datasets? In 2018 launched Google Dataset Search, a search service to find data from sciences, government, and some news administration. It also begun new schema that developers can use to markup your web page content, when acceptable, with Dataset schema. This schema makes it a possibility for searchers to better visualize data representation on a web page directly in search results.

What do datasets look like in search? Here is a screenshot from 2018 with what this markup does to the Google search results.

The new report. As we said above, the new report can be accessed within Google Search Console, under the enhancement section. The new report shows errors and warnings if applicable and also how many URLs have valid datasets markup on it.

Google cracks down on some review rich results

If your review rich results in the search engine disappear, here is maybe why.

Google announced it has applied “algorithmic updates to reviews in rich results,” to evaluate if it should show the reviews (the stars) in the search results snippets. This will “ease implementation” for this have going forward.

In short, Google is now showing analysis of rich results only for:

  • A clear set of schema types for analysis snippets

  • Non “self-serving” reviews

  • Reviews that have the name attribute within the markup

  • Self-serving reviews aren’t allowed. Google said in addition to the above, self-serving reviews aren’t allowed. “Reviews that can be sensitive as “self-serving” aren’t in the best interest of users. We call reviews “self-serving” when a review about entity A is placed on the website of entity a – either directly in their markup or via an embedded 3rd party widget,” Google wrote.

  • Name property required. Google also said when you are reviewing something, you must add the name property to the markup for it to qualify for this review markup. “The name property is now required, so you’ll want to make sure that you specify the name of the item that’s being reviewed,” Google added.

Google now gives more choice to original reporting in search

Google has modified its algorithms to show more original reporting in search results.

Over the past few months, Google has been rolling out algorithmic updates to its rankings algorithms to give more preferences to stories that were the source. 

Original information will not only rank better in Search but soon will also rank better in Google News, including Google Discover. In addition to original reporting ranking better, the stories will stay at the top of the news cluster for a longer period, Richard Gingras, the Vice President of Google News told us.

What changed? Google said it has “made ranking updates” to “better recognize and surface original reporting more prominently in Search and ensure it stays there longer.” So original reporting will not just show up higher in the search results but show up for a longer period for the applicable query in search. “This means readers absorbed in the latest news can find the story that started and publication can benefit from having their original information broader seen,” Richard Gingras said.

When did this change happen? Richard told us this change has happened over the past few months. It is a work-in-progress and Google said it is still not perfect, but Google is continuing to focus on ensuring original reporting shows up more prominently and longer in search.

Google advise us this roll out happened already in Google search and will soon chase for Google News and Google Discover.Also, This is a global rollout for all regions.

Compare 19 top SEO tools and platforms

Search engine results page (SERP) has developed from simple hyperlinks to a more dynamic changing view with Sponsored Ads at the top of the page in the search result, and more than 20 other SERP elements in Google. While this makes the SERP more advertiser- and user-friendly, it means that the top organic search results appear distant down the page and SEO marketers need to work harder than ever to get their content seen.

Many digital marketers (web portal development company in chennai) now use some form of SEO Tool, be it free or paid, to help analyze and improve their SERP rankings. 

Leading SEO tools, vendors, pricing information, capabilities comparisons and recommended steps for evaluating and buying.

Content measurement is not a ranking factor

Google’s systems cannot verify the validity of content; it depends on signals “relevancy of topic and authority” This attracted attention from SEOs and kicked off a conversation.

It’s not a popularity competition. When Bill Slawski, director of SEO research for Go Fish Digital, cited Google’s explanation of how search algorithms work, understand them to mean that popular determine confidence scores for content, Sullivan replied, it is not popularity. Then elaborated that popularity would be too simple a signal and possibly unsuitable to new queries, which constitute 15% of daily search volume.

Google to treat no follow link attribute as a ‘hint’

Today the nofollow link attribute eg rel=nofollowwill be seen as a “hint” rather than as a directive for ranking purposes. Google is adding two additional link attributes, in addition to the rel=nofollow to provide a bit more context about the content you’re linking to.

Until this change, any link with the rel=nofollow attribute added to it would not be counted at all for use in its search algorithms. Google voiced it is now time for link attributes to “evolve”. New attributes for sponsored content and user-generated content (UGC) are joining nofollow, and the three will function in the following ways:

The new sponsored attribute can be used to identify links on your website that were created as part of advertisements, sponsorships or other compensation agreements.

rel=ugc The ugc attribute value is recommended for links within user generated content, such as comments and forum posts.

The attribute is for cases where want to link to a page but do not want to imply any type of advocacy, including passing along ranking credit to another page.

Today is March 2020: Today Google will treat the nofollow attribute as a hint for ranking purposes. It might count a link as credit, consider it as part of spam analysis or for other ranking purposes.

On March 2, 2020, Google will use it also for crawling and indexing. That means will Google use it as a as to what should be indexed or crawled but it is better to use robots.txt or Meta tags for that purpose anyway.

The old Google Search Console is without available

After over two years since the new version of the Google Search Console has come out, Google has finally removed access to the old version.

 Redirect. Google is redirecting all attempts to reach the old Google Search Console into the new Google Search Console interface. There are several legacy reports that are still not migrated over or replaced in the new interface. Those reports will be accessible via an option in the new Google Search Console named “legacy tools and reports.” You will be able to access those legacy tools and reports via the links.

Majestic enhanced tool now gives SEOs a lot more useful context about backlinks

Geeking out like never before

Earlier this week the company announced upgrades that allow SEOs to explore links in much more depth. The tool now organizes web pages into segments and provides weather into where backlinks physically appear on the page, what text surrounds them and internal and external link density. This helps more easily determine which links are more valuable and probably discover new link building opportunities.

Link context visualization

One particularly noteworthy innovation is majestic link context chart that helps visualize all this information, and for which they are seeking a patent. Accordingly, the graphic below presents a link analysis of five different types of sites. The green box clarifies where the link arrive on the page. The blue bars are internal links and the yellow be external links.

How SEOs can master voice search now

Optimize for voice search means answering questions in featured snippets, attentiveness to local SEO and perfecting mobile-friendliness.

Already know the entry-level SEO factors need to think about constantly to make rock star brand visible to audience. You’ve covered your keyword research, content strategy, and domain authority and backlink profile. It’s all solid.

But at the same time, it’s 2019, and those elements won’t always cut it in the same ways they did ten or even five years ago. As prepare to enter the 2020s, digital marketers everywhere need to stay current with changing trends in the SEO space. In this post, the mostly untapped opportunity of optimizing SEO for voice search.

You know voice search, that on-the-rise realm of online querying that’s performed with nothing more than your voice and a virtual assistant, be it Amazon Alexa, Cortana, Google Assistant or Siri. Buying things online, set reminders for yourself and, of course, perform searches.

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