The Evolution of SEO


Exact Definition of SEO

Search engine optimization (SEO for short) is simply the process of obtaining website visitors (or traffic) from "free" or "organic" search results in search engines

The process of optimization of our website to get organic or unpaid traffic (user) from the search engine research page (SERP).

All major search engines have a primary search ranking results that are ranked based on what the search engine considers most relevant to users. We call these called organic results because they are free (organic) and not driven by paid advertisements (Google ads).

Search engine optimization (seo company in chennai) helps maximize the number of visitors (users) to a website or webpage by ensuring that the site appears high on the list of organic results returned by a given search engine.

The Founder of SEO

Search engine optimization (SEO) very much revolves around Google today. SEO pre-dates the world's most popular search engine co-founded by LARRY PAGE and SERGEY BRIN.

The BOB HEYMAN, author of "Digital Engagement". He is the manager of rock band Jefferson starship for helping give birth to a new field that would grow to know as "SEARCH ENGINE OPTIMIZATION".

Search engine optimization (SEO) and Search engine marketing (sem company in chennai) begin with the launch of the first website published in 1991, the story of Search Engine Optimization is officially launched in 1997.

Why SEO is founded

Bob Heyman, was quite upset that the official Jefferson Starship website was ranking on page 4 of some search engine at the time, rather than in the position of 1 on page 1.

  • In 1997, the (Bob Heyman) manager of the Jefferson Starship, a popular rock music band, was not too thrilled that their official website was not ranking on the first SERP (Search Engine Ranking Page). This was when the term ‘SEO' was supposedly coined. Alternatively, it is believed that John Audette, the founder of MMG (Multi-Media Marketing Group), while meeting with Danny Sullivan to convince him to join his company, first used the term. 

  • The latter conceived the idea of Search Engine Watch, an SEO news-provider, and trend-spotter. A decade later, he founded the very well-known publication, Search Engine Land, after walking away from Search Engine Watch.

  • We may never know if this tale is more revisionist history or 100 % fact, all signs point to the term of SEO originating around 1997.

  • Ranking high on search engines in 1997 was still a pretty new concept and then it was also very directory driven. The Yahoo Directory was a major player in yahoo search.

  • In 1997, the manager of the Jefferson Starship, a popular rock music band, was not too thrilled that their official website was not ranking on the first SERP. This was when the term ‘search engine optimization' was supposedly coined. Alternatively, it is believed that John Audette, the founder of MMG (Multi-Media Marketing Group), while meeting with Danny Sullivan to convince him to join his company, first used the term. The latter conceived the idea of Search Engine Watch, an SEO news-provider, and trend-

  • Spotter. A decade later, he founded the very well-known publication, Search Engine Land, after walking away from Search Engine Watch.

  • 1998 witnessed the birth of Goto.com, which allowed website owners to bid on the space above the organic search results that were generated by Inktomi. These paid search and sponsored links were also shown adjacent to and below the organic search results. Yahoo finally absorbed Goto.com. This was also the year that MSN entered the search arena with MSN Search.

  • In 1999, the first official search marketing event was conducted as part of the Search Engine Strategies (SES) conference.

  • Google took over YouTube in 2006 for billions of dollars. The latter is highly popular with users with more than a billion of them overall. This led to SEO experts delving deep into video optimization techniques and brands using the video-streaming platform to their advantage to create a strong online voice. Google Webmaster Tools (now called the Google Search Console) and Google Analytics were also launched in the same year, 

  • Introducing web publishers to a whole new world of possibilities. With them, they could view the search keywords for which their sites ranked highly, errors in crawling or inclusion, user session length, bounce rate and so much more.

  • In 2000, Google Ad Words was launched. This was also a time when webmasters around the world grew accustomed to the ‘Google Dance', a period in which the search engine would release major updates to its indexing algorithm, leading to many shakeups in search rankings.

  • In 2003, Google took over Blogger.com and started dishing out contextual Google Ad Words ads on various publisher websites through its new service, Google AdSense. Although it shaped the blogger revolution of the early 2000s, this plan of action was not a fool-proof one as many websites with mediocre and sometimes even plagiarized content started mushrooming overnight just to garner AdSense revenue.

  • In 2004, local search and personalization became major trends, with search results bearing a geographic intent. Users' previous search patterns and history coupled with their interests allowed Google to custom-make the SERP for every individual, meaning that two users would not see the same search results even if they had entered the same search query.

  • In 2005, no-follow tags, meant to push back spam my linking, were invented as a means to better shape PageRank.

  • 2007 saw the birth of Google's universal search wherein, instead of just plain, blue search results on the SERP, other fascinating features like news, images, and videos were also included.

  • Google Instant was introduced in 2010 – it offered users relevant search query suggestions whenever they would type into the search bar. This was also when Google made it known that the speed of a website was a crucial ranking determinant.

  • Google's Knowledge Graph was unveiled in 2012, resulting in a major step forward in understanding search intent. Here, the internet's billions of websites can serve as Google's knowledge database from which it draws the most relevant information in the form of knowledge carousels, boxes, etc.

  • A new Google algorithm update, the Hummingbird, was introduced in 2013 with an intent to redefine natural language or conversational search for mobile devices. This has been hailed as the biggest update to Google's search algorithm since 2001.

  • In 2015, the number of mobile-only searchers eclipsed the number of desktop-only users. This was mainly due to the steady climb in mobile phone users who used their smart devices to retrieve useful information while on the move. The availability of robust wireless service providers was another added plus for such people. Thus, Google found it crucial to introduce a search algorithm update that would be mobile-friendly. In the same year, Google acknowledged that Rank Brain was a major component of its main search algorithm. It is interesting to note here that this was perhaps the beginning of the AI (Artificial Intelligence) phase for Google as Rank Brain uses Machine Learning to understand how it can provide the most relevant search results to user queries.

  • In 2016, Google launched the AMP (Accelerated Mobile Pages) which instantaneously loaded content. AMPs have been extensively used by media houses.

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