360 DEGREE DIGITAL MARKETING
This is a Google service made for us to promote our websites by marketing through advertisements. If we have to place our website at the top we need high SEO ranking and this process will take time. So, for the faster digital marketing we need 360 Degree Digital Marketing to push our site at the top of SERP.
The Webmasters should have 360 degree view of their users as to know what they search, why they search and will their search benefit you. Every single moment of the users on your website matters as it will lead towards successful digital marketing.
More than just sharing your work across various social media networks for promotions; it is important to understand and discovery your customers journey in your website. This strategy focuses mainly on few key elements like customer communications, website, content, SEO, PPC, social, inbound lead nurture, and outbound email.
Through this strategy the webmaster can promote their website using advertisements which will pop in Google when the user searches specific key words or anything which relates to your site. Any kind of digital marketing should not be ignored; even basic way of communication like E-mail should be taken in to consideration when it comes to marketing.
Digital marketing is all about the customer’s journey in your website; therefore maintaining strong communication with the customer is essential and beneficial. The customer might have purchased any product or service in your website or he might just be quest user who browsed your website depending on his interest or desire, you should fulfill client’s expectations.
The web owner should understand the importance of customer communication and he/she should maintain the relationship with the customer even after he/she completes the purchase from their website. Messages and notification regarding new products and services should be sent, make sure to you let them know about latest updation in your work or website. Let them experience best customer care service by responding to their queries, solving them in a quick and simple manner, take each and every complaint of your customer seriously, try to work on those complaints.
Customers of different age group should be treated with different generation interest, do not treat them and solve their problem in same manner. Understanding the different demands and wants of different age group customers is essential when it comes to developing your business.
A well developed and interesting can bring in more clicks and interest in your website. Creating a website with great format and interesting content should be considered in order to make the customer to stay on your page for longer duration. Keep checking the server as not everyone will bear patience till your page gets updated or connected. Provide a smooth and quick journey to your customer.
Make your website available on mobile phones where anyone can access it through apps. With developing need on online purchases developing the best app for smooth purchase is important. The mobile users will quickly swap in to another app if your app is not interesting, taking huge time, poor quality and unsatisfactory purchase.
Creating interesting and creative content might help your website to move ahead forward. Add up attractive and interesting video content as introduction or for explaining any product visually. People like to watch the products through videos before any purchase to get better understanding about it. An introduction video about your products and services or an advertisement about your brand viva video will add colours to your work.
Content is the most important factor when it comes to 360 degree digital marketing. Content need not be in text, it can be video content, audio content, social media content or just pictures. Developing strong and interesting content can fetch in more audience in your website. It is the only source which will get you connected to your target audience.
Conveying your products description, advertising your product or develop your brand image everything needs content. It should be more attractive to watch eye balls of the users, it should make them pass in your website for longer duration and it should make them visit your website again and again.
Know what time of content interests your audience and what is their response to your content. Depending on the reach of your content develop or edit it.
Search Engine optimization is all about making your website to reach top ranks in search results. The advertisers or publishers work on developing the SEO rating to make their website visible to users who search for keywords related to your work. This is the most important factor which will decide the success of your website.
Most of the web owners hire a SEO team to work and push their website at the top rating. The source which will push it forward is content, the more relevant and interesting keywords will gain you more users and clicks. Create the content which will make the user register in your website and purchase on it at present and in future.
Add up video content which will boost customer’s interest and let them spend time exploring your work. Blogs are great option when it comes to text content, create interesting topics and work on it to build fascinating text content. This will bring in more clicks on your website and click alone does not work in SEO ranking, the users should spend more time in your website reading or watching your content.
Pay Per Click works for every click a users makes on your website, here the advertiser or the publisher pays for every click. The more number of click will push your website further higher. Create relevant keywords which your target audience will be interested in reading, use Google Adwords to help you build and develop your keywords. Keep a record on your work and understand which keywords are working better for your website.
Avoid irrelevant keyword which is completely out of your customer’s interest. These keywords will not only create a negative impact on your website but also you will lose your audience gradually.